Seaham store given Jordan Pickford makeover as region shows support

England footballer Jordan Pickford has thanked fans for their support as a Seaham store gets a makeover in his honour.

Shah & Sons convenience store has been given a ‘ Jordan Pickford face lift’ this week to help customers get behind the homegrown football star.

As the tournament gets under way, the convenience store has become a wall-to-wall shrine to Pickford, who grew up only a few miles away and attended local football academy Sunderland AFC for more than eight years.

Read more:Jordan Pickford doesn’t want any easy ride in battle for England No 1 spot

Thanks to England fan and owner Saima Arif, the shop now features 35 images of the England right back with entire aisles dedicated to Pickford as well as life size cutouts and photo opportunities.

Pickford, who was keeper for England’s 1-0 win against Croatia, said: “It’s amazing having a store so close to where I grew up transformed to have my face everywhere – if a little crazy.

“Sunderland means so much to me having grown up and started my career here so the support from people back home means the absolute world and it’s brilliant knowing they will be cheering us on in coming weeks.

“It’s going to be such an exciting summer and we would love to be able to bring home the trophy for everyone.”

Talking about the store’s new look, owner Saima said: “We are all so proud of Jordan representing England and being such a talented keeper.

“It’s so exciting watching a local lad in such an important tournament and the store’s ‘faceover’ is our way of showing our support.

“We hope the transformation will help get the local community excited about the prospect of Pickford and the team bringing it home this summer.”

The convenience store was transformed with the help of Bud Light, Officially the Official Beer of the Men’s England Team.

The company has created Boxhead: beer you can drink and a box you can wear. All packs of 12 and 20 Bud Light bottles sold in England will feature the supersized faces of heroes Jordan Pickford, Kyle Walker and Kieran Trippier.

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