The vulnerable and people self-isolating will receive doorstep deliveries direct from their supermarket when they cannot leave home.
Since the start of the Covid-19 pandemic, the staff at the Morrisons store in Seaburn, Sunderland, realised that many people were not able to get essential products they need and decided to come up with a way to support them.
Now staff at the supermarket are looking for vulnerable, self-isolating, or elderly people who need their food and other essential items delivered right to their door.
Davinia Cain, community champion at Morrisons Seaburn, said: “Since the start of the pandemic, so many people in the community have not been able to get essential items.
“It is important because many of these people are avoiding going out or to a supermarket.”
But what makes this different from a delivery service that other shopping giants like Tesco and Sainsbury’s offer?
Customers, who may not have access to the internet, are able to contact the store and ask them to deliver their items straight to their door the next day.
Davinia said: “We have a team in our store that hand pick the shopping, go out to our customers and deliver direct to their door.
“This is a telephone service as we realise that not all elderly people have internet access. These people might find it hard to get an online delivery because the demand for these is increasing.
“We want to make sure that nobody gets left behind and everybody has access to food, we need everyone’s help.
“We want to get the message out there so that the people who need this service can get benefit from it.”
Due to increasing demand, the store will be offering the service seven days a week. Place your order by 5pm and customers will have their items the next day.
The store has also extended the offer of the service to students at £2 per delivery and people that are isolating for £4.50 per delivery.
It will remain a free service for the elderly and vulnerable. Payment is to be made when the shopping is delivered by card payment.
To place your order, call 0345 611 6111 and select option 6.