A Sunderland MP has slammed an “out of touch” lockdown poster for its apparent sexist depiction of women.
There were also another three images of women looking after children and doing housework which the MP said puts women “back in their place”.
The MP said: “A few days after the Chancellor praised mums for managing childcare during the pandemic, here comes a government graphic that puts women back ‘in their place’.
“How out of touch can this government get?”
The poster has since been withdrawn following a huge backlash with a spokesperson for the Prime Minister insisting it does not reflect “the Government’s view on women”.
The Prime Minister’s official spokesman said: “It has been withdrawn and removed from the campaign.
“I will make clear that it does not reflect the Government’s view on women which is why we have withdrawn it.”
Asked whether the infographic was checked before being produced the spokesman said: “We have provided and have produced information throughout the pandemic to try and ensure that we can communicate our key messages, specifically around the importance of staying at home to protect the NHS and to save lives.”
The spokesman was unable to say who produced the image.
The image sparked fury online, with Kate Jarman, an NHS manager, saying: “What the actual WOMEN DO MORE THAN CHILDCARE AND HOUSEWORK is this?”
Pragya Agarwal, a data scientist, said: “Who made this? And who approved it?
“Heteronormative. Reinforcing the view that it is a woman’s job to homeschool, clean, do the childcare.
“Are the men out there fighting a war or something?”